Global Business Strategy
Learning Outcomes: 1. Identify and analyse the nature of international markets and the forces and drivers that interface with the development and implementation of international business strategy.
2. Demonstrate a critical understanding of both current and extant theories and concepts of strategy formulation and development in the international environment.
3. Critically evaluate the formulation of business strategies in response to the challenges of internationalisation and how they reflect changes in both the domestic and international business environments.
Evaluate how the state and host nation contexts shape and impact global business strategy
You should prepare a 3500-word essay. The essay should discuss the theories which seek to explain host national contexts. Your essay should include case study examples to illustrate and support your evaluation. For example, your essay could demonstrate how a European based organisation, with sites in 63 different nations, develops a global business strategy which accommodates the requirements of the individual nation states and environmental contexts, whilst still achieving the business mission.
The 3500-word essay is an opportunity for students to demonstrate their critical thinking skills and a comprehensive understanding of the theories, ideas, and realworld examples discussed during lectures and seminars.
The essay should develop a clearly structured argument and include an introduction and conclusion.
Students must read widely and deeply to ensure their knowledge and understanding is comprehensive. The course reading list is an important starting point in this regard and the resources and articles referenced during each week of the module.
Additional Information Reading Resources (Research should not be limited to these resources solely) • Dicken, Peter (2015), Global shift : Mapping the changing contours of the world economy. 7th Ed. The Guildford Press, New York • Rodrik, Dani (2013) Roepke Lecture in Economic Geography—Who needs the nationstate? Economic Geography, 89 (1): 1–20 • Agnew, John (2013) Commentary on ‘Who needs the nation-state?’ Economic Geography, 89 (1): 21–6. • Mayer, F. W., & Phillips, N. (2017). Outsourcing governance: states and the politics of a ‘global value chain world’. New Political Economy, 22(2), 134-152.
• Smith, A., (2015). The state, institutional frameworks and the dynamics of capital in global production networks. Progress in Human Geography 39 (3), 290–315. • Yeung, Henry Wai-chung (2014) Governing the market in a globalizing era: developmental states, global production networks, and inter-firm dynamics in East Asia. Review of International Political Economy, 21 (1): 70–101.
• Harvard Referencing system must be used