MBA Team Report
The Team Report is essentially “Part 3” of your analysis of a firm. As individuals, you analyzed the external environment of the firm and the firm itself (i.e., internal environment) in the Individual Case Assignments Parts I and II, respectively.
As a team, you will:
- a) combine your knowledge,
- b) determine two (2) strategic issues your research suggests the firms should address first,
- c) prepare a recommendation to address each issue (i.e., what the firm should do), and
- d) write a complete, but concise case report (20 pages maximum) following the format below.
- e) prepare the three (3) required elements discussed below and include them in your report (included in the 20 page limit), prepare a reference page (not included in the 20 page limit), and conduct additional research as needed to prepare a complete report (e.g., if your individual papers were lacking key information, etc.).
As you can see, the most important deliverable in your Team Report is developing and presenting the recommendations to address the two most pressing strategic issues, that is, tasks b-e. However, this requires that your individual research was sufficiently complete to do a good job. If your individual papers were lacking key information, you will need to conduct additional research in order to prepare a complete report.
Executive Summary Page 0
- External Analysis Page 1
1.1. Driving Forces
1.2. Economic Features of the Industry
1.3. Competitive Nature of the Industry (Five Forces)
1.4. Analysis of Key Competitors
1.5. Summary of Your Analysis of the External Environment
2.0 Internal Analysis
2.1. Financial Analysis of the Firm
2.2. Value Chain Analysis
2.3. SWOT Analysis
2.4. Description of Strategic Issues
2.5. Identification Top Two Strategic Issues
3.0 Development of Recommendation
3.1. Comparison of Value Chain Vis-à-vis Key Competitors
3.2. Comparison of Resources Vis-à-vis Key Competitors
3.3. Comparison of Capabilities and Core Competencies Vis-à-vis Key Competitors
3.4. Recommendation 1.
3.4.1. Goal and Project Objectives
3.4.2. Action Plans and Milestones
3.4.4. Resources Required and Budget
3.4.5. Feedback Mechanism and Contingency Plans
3.5. Recommendation 2.
3.5.1. Goal and Project Objectives
3.5.2. Action Plans and Milestones
3.5.4. Resources Required and Budget
3.5.5. Feedback Mechanism and Contingency Plans
References (Please follow AP, and number)
Required Element 1: You must include a table summarizing your Five Forces analysis for two (2) key business segments in which the firm operates. For instance, if you were analyzing a firm in the computer industry, the segments might hardware and software, or games and business consulting, etc. Remember ALL firms in an industry face the same five forces.
Table. Summary of Five Forces Analysis
|Five Forces||Segment One||Segment Two|
|Threat of New Entrants|
|Threat of Substitutes|
|Intensity of Rivalry|
Required Element 2: You must summarize the competitive strength of the company in a table. You should analyze the same two key segments you used in Required Element 1. Preparing a competitive strength tables requires you use your best judgement. Remember the goal is to help determine in which segments a firms should invest more resources in the future. This helps you decide which strategic issues to address and to craft strategies.
Table. Competitive Strength Scores
|Relative market share|
|Costs relative to competitors’ costs|
|Ability to match or beat rivals on key product attributes|
|Ability to benefit from fit with company’s other businesses|
|Bargaining leverage with suppliers/buyers; caliber of alliances|
|Brand image and reputation|
|Competitively valuable capabilities|
|Profitability relative to competitors|
|Sum of assigned weights||1.00|
|Overall weighted competitive strength scores|
Required Element 3: You must prepare one nine-cell industry attractive matrix showing the relative attractiveness of at least the same two segments you used in Required Elements 1 and 2 (e.g., these would be like Business A and B). You do not need to consider additional businesses (i.e., like Businesses C through F in the example).
Figure. Nine-Cell Industry Attractiveness-Competitive Strength Matrix