Using SAS to perform conjoint analysis

1-Using the Excel file (“HW02_conjoint_data.csv”) in the “raw_data” Module perform the following analysis.

  • Tradeoff between price andmemory
  • Market share forecast for each brand
  • Attribute importance.

2- Using HW02_Conjoin _student.sas, rate the chocolates in the file and perform conjoint analysis.

(Tradeoff, Market share, Attribute importance)

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