Briefly describe the product being offered and categorize it as convenience, shopping, specialty, or unsought; tell me why. Would you describe the product being offered as a B2B or B2C product? Where would you categorize it on the product-service continuum? What is unique about this product’s packaging and distribution plan? What type of target marketing strategy is she using and why (undifferentiated, differentiated, concentration, or micromarketing)? See the attached matrix and describe the company’s value proposition strategy by identifying what quadrant of winning (or losing) this business falls into. How might Daisy Cakes pursue a downward stretching product strategy and how might this affect her brand’s perceived value? Finally, what do you think of the business model of Daisy Cakes? Would you invest or are you “out” like some of the sharks?
Limit your responses to 2 pages of double spaced work with Times New Roman 12 point font and 1” margins. This formatting counts as well! Print your essay and bring it with you to class on 3/21 when you will take your multiple choice portion of the exam.